You're looking for:
A product leader with with brand, design, and marketing sensibilities that can organize and enable design and dev teams.
I'm looking for:
Health or Wellness Tech Companies fighting to change their users lives. Particularly in ways that reduce friction in existing healthcare, increase the effectiveness of current treatments, lead to behavioral change, and/or broaden healthcare accessibility.
Depending on the position, I am open to consultation, long-term contract, or full-time employment.
If you think a chat could be interesting, let's connect!
I keep cross-funtional teams moving towards a target that are valuable to the business and the users at every phase.
The Process:
At Sum Agency I work with companies that at launching or pivot milestones. Value propositions don't just feed product strategy, but feed branding and marketing as well. I lead developers and designers though client development work that lays the foundation for brand and marketing success, focusing on the end-to-end journey from awareness to loyalty.
Product management across 5 different applications in the Faeth Ecosystem with varying levels of health and FDA trial regulations. Balancing best-in-class existing integrations with custom features, we created an ecosystem of products that supported novel clinical research.
Contracted to design the first direction of the ecommerce subscription product, I moved from initative to initiative after launch while the company went through the first 3 rounds of funding.
Transferred by request from mySugr to Roche/Accu-chek to align product marketing and product strategy for DTC digital products and ecommerce in the North American market.
As the Program Strategy Lead I created the product marketing and product strategy for DTC products in the US (aka the largest must-win market).
Leading the creative direction of the Mountain Bike and Lifestyle categories, I was responsible for branding, asset creation (30+ photoshoots a year), seasonal copywriting, marketing materials, and category ecommerce pages.
A mix of the hard and soft skills I utilize and value as a product leader
Like most people in 2024, I am tool/software agnostic and find the skills between all the following software types is transferrable.
Educated and trained in Design with a special emphasis in Design Thinking, Branding, and UX
I'll never turn down an interesting conversation!